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It is the same all over the world. A giant wave of companies going digital.  They are setting up digital shops, pumping up their websites, flooding social media with posts,…

Value.  We talk about it all the time. But can we actually describe it in a sentence? That is actually rather hard to do. Value is in the same family…

Human sized bats… …crazed with blood lust. Don’t exist!!!! HA, my job is to get you to read beyond the headline.  Done, so success is mine. Or is it? Unethical,…

Copywriting – Content – the interchangeable terms. Wrong! Two entirely separate endeavors and the confusion about that has hurt businesses bottom-lines forever.  Content is a broader term. It describes the…

I finally convinced him to buy Nope. We can’t cajole, jolly-along, use force-of-will, logic, or brilliantly convince anyone of anything. Ever. You can honestly, transparently, and simply describe your product…

But I am different! My product, service, offering is not like the others. Sure, they all offer the same thing as me, but mine is better by far. Have your…

Across the marketing universe there is one superpower. There is “one ring to rule them all.” It’s not a giant mystery excavated from the pits of antiquity. It’s not a…

Before and after A huge trend in marketing forever. Weight loss, wardrobe, and hair are all classic examples of the before and after call-to-action. We can also use the before…

Easy on us… …hell for our clients. It is an epidemic. Companies that institute guidelines, procedures, and rules for how they do business. It is almost always to make their…

The cavalier attitude we have about “good-will” when we are marketing is frightening. The amount of time spent trying to form the thinnest of “relationships” with our clients and potential…