It is the same all over the world.
A giant wave of companies going digital.
They are setting up digital shops, pumping up their websites, flooding social media with posts, and sitting back waiting to handle the deluge of leads that must be coming in.
And they wait some more.
Nothing happens. No leads. No deluge. No revenue.
Wasted time and money on a digital program that never had a hope of success.
It is akin to putting a billboard on a superhighway but facing it in the wrong direction.
The world does not need another supplier of goat milk shower soap. It might need your goat milk shower soap, IF, you have a BETTER goat milk shower soap and can prove it.
How do you do that?
It begins with your copywriting. You must prove with your content that you have super goat soap. Your companies soap comes from free-range, home-schooled, beer-fed goats. That means that when I use that soap my skin gleams, my anxiety lessens,, and I will earn that promotion at work. (Not all claims have been independently proven.)
Does your copywriting tell everyone what you are about:
- Can you highlight the advantages of your product above the competition
- Can you illuminate your company values, ethos, and culture
- Can you do the above in a compelling, intriguing, and professional manner
- Are you a world-class copywriter
One of the main issues company owners face is recognizing great copy when it is put in front of them. Since they cannot produce fantastic copy themselves, how can they be expected to recognize it?
…and one you can answer after reading my FREE 5-day copywriting email program.
If you want to access my experience as a top-line copywriter subscribe to my program today.
P.S. I won’t try and sell you something for at least 30 days.