How many times have you heard or seen the phrase “content is king”? In today’s day and age, we want to see genuine brands that truly care about their customers;…
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Are you just talking to yourself? The number one problem for most companies is invisibility. The vast pool of humanity: § Have not heard of your business § Can’t relate…
Best service. Best quality. Best price. Poppycock! Every company says the exact same thing. They make the exact same claims. They have no proof and a thousand companies cannot all…
100 reached per post to 2,000 Same company. Same offer. What was the catalyst for this huge jump? Copywriting: Professional, experienced, trained, copywriting. Nothing else changed. Zero Bubkes Nada The…
Your brand strategy is the foundation of your business. Period. Your company story, your ethos, values, and company culture must resonate with a specific audience for you to succeed. How…
Loving your horse is easy. They are remarkable creatures and we form unbreakable bonds with them. That is why it is so upsetting when we see they are in pain….
Let’s use a modified Decision Tree. A fancy term for defining the actual root cause of our marketing problem. We are not worried about the symptoms at this time, only…
There are two fundamental questions we ask when thinking of working with a new vendor. 1. Do I trust that they understand my actual problem? 2. Will we be a…