September 2021

Time Suck We are all victims The day begins with promise and hope. We roll out of bed with our to-do list, determined that today is the day we get…

Congratulations! You just officially uploaded number 10,000. 10,000 social media posts, emails, engagement responses, blog updates, in-bound content pieces, and general outreach pieces recommended by the gurus. The results? Epic…

Disagreeing with your mentor? Does it rock the very foundation of your relationship? No… …it actually signifies growth. The bone of contention is around the word “compelling.” Phil Tyreman, (my…

It is the same all over the world. A giant wave of companies going digital.  They are setting up digital shops, pumping up their websites, flooding social media with posts,…

Value.  We talk about it all the time. But can we actually describe it in a sentence? That is actually rather hard to do. Value is in the same family…

Human sized bats… …crazed with blood lust. Don’t exist!!!! HA, my job is to get you to read beyond the headline.  Done, so success is mine. Or is it? Unethical,…

Copywriting – Content – the interchangeable terms. Wrong! Two entirely separate endeavors and the confusion about that has hurt businesses bottom-lines forever.  Content is a broader term. It describes the…

I finally convinced him to buy Nope. We can’t cajole, jolly-along, use force-of-will, logic, or brilliantly convince anyone of anything. Ever. You can honestly, transparently, and simply describe your product…

But I am different! My product, service, offering is not like the others. Sure, they all offer the same thing as me, but mine is better by far. Have your…

Across the marketing universe there is one superpower. There is “one ring to rule them all.” It’s not a giant mystery excavated from the pits of antiquity. It’s not a…