September 23, 2021
Copywriting – Content
Copywriting - Content – the interchangeable terms. Wrong! Two entirely separate endeavors and the confusion…
September 22, 2021
The Sell
I finally convinced him to buy Nope. We can’t cajole, jolly-along, use force-of-will, logic, or…
September 21, 2021
But I am different!
But I am different! My product, service, offering is not like the others. Sure, they…
September 20, 2021
Copywriting
Across the marketing universe there is one superpower. There is “one ring to rule them…
September 19, 2021
Before and After
Before and after A huge trend in marketing forever. Weight loss, wardrobe, and hair are…
September 18, 2021
Guidelines, Procedures, and Rules, Oh My
Easy on us… …hell for our clients. It is an epidemic. Companies that institute guidelines,…
September 17, 2021
Your email list is GOLD
The cavalier attitude we have about “good-will” when we are marketing is frightening. The amount…
September 16, 2021
Black or White?
Black or White? Two options only. Yes or no? Yeh or nay? Cold, hard, punishing,…
September 15, 2021
The Question
It is not how you frame the question that is important. The value in any…