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By September 14, 2021October 30th, 2021No Comments

Business is hard. Owning your own business is hard. Keeping up with all the demands of your business is hard.

The premise:

It is impossible to pick the highest priority, non-emergency, task for the day.


The premise is codswallop.

There is a business priority that takes precedence everyday…


Cleaning the stockroom, ordering stock, rearranging stock, dusting stock, repricing stock, yadda, yadda, yadda, are tasks below sales on the priority list.

Generating revenue is the only way to stay in business. Selling is the way to generate revenue. Use that line as your Mantra. OOOOOMMMHH, selling generates revenue, selling generate revenue, etc.

If selling generates revenue, and revenue keeps you in business, then how do you generate sales?

One method stands above all others.
One tool to rule them all.
One tool to focus on.

Copywriting — dun dun duuuuun

Let’s pick an example…

…the simple sales letter.

It has been around for 100 years. It has driven billions and billions of sales. It is targeted, compelling and a recipe for success. But like many old, reliable, proven techniques it has been pushed aside.

Most companies are expecting their “content” to create inbound leads. Social media posts, value-added web pages, information made with love.

The truth is a well-crafted, laser-targeted, outstanding value, direct sales letter will outperform almost any other revenue generating tactic.

There is only one problem:

Most people cannot write a good sales letter. Period!

Developing a strong email program does not happen by accident. It is the outcome of hard work from an experienced copywriter.

If you want to be able to identify from my world-class copywriting skills, subscribe to my Copywriting Email Program.

PS: I won’t try and sell you something for at least a month.

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