It is not how you frame the question that is important.
The value in any question, especially a sales oriented question…
…is you understanding the problem that led to the question initially.
You must fill your target with confidence that you know what the hell their real problem is.
The simple belief that you “get it” increases trust and the potential you might work together.
Example:
Copywriting is hard…
…well, truly professional, compelling, results oriented copywriting is hard.
Most would agree with the above and yet they still continue to try and write themselves to little or no effect.
The solution?
Perhaps, dealing with a professional that understands exactly what you are going through and what you need to succeed should be explored.
Targeted, effective writing will deliver leads from clients that agree:
- they need your service,
- agree with your values and style, and
- feel you are the “right” fit for them.
Stop investing precious time into a pit of limited returns.
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