Any marketing company can do SEO, design or re-design a website, etc. etc.
Direct Ad Factory specializes in developing your company story, your ethos, values, and company culture.
We then determine the correct way to trumpet that story to like-minded “Tribe” members (thanks Seth Godin.)
Those are people that relate to your journey, story, and become advocates for you instead of clients only. These are the people that will tell their friends and family, and all and sundry why you are so great.
You don’t need us to critique everything you have done, nor change everything you are doing just for the sake of looking like the “smartest people in the room.” You might need us to refine what you are doing towards the goal of increasing revenue.
The strategy is to find injection points to help what you are doing become more efficient and potentially more engaging.
Your story is your single biggest differentiator from your competition. Humans are hardwired to engage with, listen to, and begin to trust stories.
You have a brand story that must be developed, beginning on an emotional level that resonates with potential clients.
The next step is determining the best platforms to disseminate your brand new tale to hit the niche audience you want to address.
Addressing your Avatar is imperative. If you have multiple Avatars you need to develop multiple posts with different looks and feels.
You are not selling to everyone, you are selling to someone.
Not rocket surgery but incredibly important.
Again, it is not reinventing the wheel, it is simply refining it to increase your potential for success.
Digital marketing is a vast topic. Our focus is on the development of your brand story on a human level. There has been a seismic shift in marketing focus, it all comes down to your story, values, and company culture resonating with a minimum viable marketplace…
…People are defaulting to companies they share values with.
Toms shoes is a perfect example. They have become a billion-dollar company because of their values and story, not because their shoes are outstanding compared to their competitors.
They have “advocates” not just clients. They resonate on an emotional level with their customers and that is imperative these days.
So, our goal is refining what you are doing now, uncovering and disseminating your brand story, and resonating with like-minded folks to become. your advocates.
Call Brian to discuss:
902.531.0441
