Add the word SAFETY to the star call out. Ads must
have emotion to be effective
First paragraph needs to be an urgent call to action.
(Your family depends on parts that deteriorate every
single day. Let us ensure they are safe) Emotion!
The tag line seems to relate to taxes or finance
(Family owned and family caring for 20 years)
(Never put off safety ---- Call today!) A call to action.
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Does it DRIVE response, contacts, traffic?
Response is the ONLY success metric that matters.